X Pixel (Twitter Pixel)

X Pixel (formerly Twitter Pixel) is X's conversion tracking and audience building tool. It helps you measure ad performance, retarget website visitors, and optimize campaigns on the X platform. By default, c15t loads this script based on marketing consent.

Implementation

import { xPixel } from '@c15t/scripts/x-pixel';

xPixel({
  id: '123456789012345',
});

xPixelEvent

You can use the xPixelEvent function to track events. This is a wrapper around the twq function that the X Pixel script uses.

import { xPixelEvent } from '@c15t/scripts/x-pixel';

xPixelEvent('tw-xxxx-xxxx', { value: 10.0, currency: 'USD' });

Types

XPixelOptions

Script

XPixelEvent

XPixelContent